FMCG: Is the Sleeping Giant Waking Up? - English

Why isn’t India’s FMCG sector growing in line with the broader economy? What’s been slowing it down, and why is there so much buzz around its potential turnaround in 2024? In this video, we’ll explore the real story behind sluggish rural demand, the impact of premiumization, and how inflation has played a role. Plus, we’ll break down the key factors that have caught investors' attention. Could this be the beginning of a major FMCG revival? Let’s find out.